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A model home is a your greatest salesperson. Merchandising is simply a way of packaging your product to your targeted market. Models are intended to influence home buyers by reinforcing their lifestyle desires, creating memory points and triggering their emotional hot buttons. This creates a sense of urgency in the buyer and solidifies their decision in choosing you- the Builder.

Today's buyer can be considered a "be back" on their first visit if you consider over 90% of buyers will have seen the home online first. A typical buyer will look at 50 homes, starting online, weeding out which homes they want to tour in person. Once the buyer walks in the door of your house, you can assume you've made it to their "top" list of homes they are considering for purchase. You have a matter of minutes to sell this buyer.  

There is more to merchandising a model home than meets the eye.  In order to properly merchandise your product, one must understand the lifestyle desires of the targeted market of the product and how to influence buyers through targeted design. Up to date knowledge of the local real estate market and forward thinking trends are also very important in designing a model home.


M. Crisler Designs' builder interior design services will increase homes sales, onsite traffic and most importantly, build your brand recognition.  We are the industry leader in cutting-edge design and model home merchandising.  A model home is one of a builder’s greatest marketing tools.  Our goal is to partner with you in creating an unforgettable design, unique to you, and assist you in building a successful marketing strategy.

Our level of expertise and service is unmatched on all projects, from model home merchandising of single family homes, townhomes, condos and apartments.  We use utilize market research on trends to target your specific buyer and demographics.  Time and budget are our first and foremost concerns.  We offer unparalleled project management and an exceptional attention to detail.  In partnering with M. Crisler Designs, we will surpass your competitors through specific market research, unique design solutions and unmatched customer service.  We deliver a one-of-a-kind design that inspires, excites and motivates potential buyers to purchase your home!


Our Model home package options:

  • Turn-key model home merchandising (including design, purchasing, delivery, storage and installation)

  • Demographic research and analysis of current market trends to create a unique, industry leading product in your market

  • Budget development based on the price range and target market of the model home

  • Review and critique floor plans and elevations 

  • Design presentation with product samples and design boards

  • Preliminary design concepts and final presentation

  • Staged walk-throughs throughout the build process

  • Follow up through installation and beyond

  • Marketing packages available with brand integration 

    • Interior and exterior renderings​

    • Interior, exterior and community drone videos

  • Package and a-la-cart services designed to fit your needs and budget

  • Existing model home moves/redesigns